McAfee releases biometric device protection service

Security software company McAfee Inc., has released a multi-device protection services that uses facial and voice recognition technology to prevent the snooping and theft of a data and personal information in computers, smart phones and tablets.

McAfee LiveSafe service is now available for purchase through select retailers and or pre-installed software new ultrabooks and PCs.
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The biometric security service includes a Personal Locker feature that uses face and voice recognition authentication to retrieve a user’s sensitive and personal information as well as documents such as online copies of passports, identification documents from a secure cloud-based location.

Other features include:

  • Simplified and automated username and password management system
  • Remote device location, lock and wipe capability
  • Free McAfee customer support

The new service, McAfee said, aims to provide enhanced security for mobile users who are increasingly using smart phones and mobile computing devices both for work and personal purposes.

The introduction of the BYOD (bring-your-own-device) trend in many workplaces raises the importance protecting data stored in these devices, the company said.

The McAfee Threat Report for the first quarter of 2013 had a sample number of mobile malware has reached 50,926. Of this number, 28 per cent were malware introduced only in 2013. By contrast, McAfee only reported only 792 mobile malware samples.

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McAfee also reported finding 120 million unique PC malware threats for the same period, up from 14 million in 2011.

“With the McAfee LiveSafe service, we are leading the way to deliver the most complete and deepest protection available with innovative features to protect all devices, identity and personal data of our customers so they can connect with confidence,” said Gary Davis, vice-president of global consumer marketing at McAfee.

McAfee LiveSafe is being sold for:

  • $19.99 for a 12-month subscription when purchased with a PC or tablet device
  • $79.99 for a 12-month subscription for customers with exiting PC or tablet

The service also comes pre-installed on certain ultrabooks and PCs.

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Jim Love, Chief Content Officer, IT World Canada

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