Software licensing practices must change to accommodate economic and technology trends,rn officials stressed at the recent SoftSummit conference in San Jose.

Licensing evolution needed: execs

Software licensing practices must change to accommodate economic and technology trends, officials stressed at the recent SoftSummit conference in San Jose.

Officials from Macromedia Inc., which is using an electronic licensing-based format for some of its applications, stressed the need for evolving software licensing schemes.

“Pricing and licensing is not as sexy as [technology], but you know it’s a pretty hot topic,” said Tom Hale, senior vice-president of business strategy at Macromedia. “Our customers are more and more diverse. It’s a very big challenge for us to have to deal with this.”

One-size-fits-all solutions are no longer the rule, Hale said. “It’s very rare that you see off-the-shelf deals anymore. Everything’s customized.”

Customers pick and choose what features they want to use and licensing must accommodate that, according to Hale. Vendors, meanwhile, are trying to create ongoing, predictable revenue streams and battle issues such as software piracy, he noted.

Related Download
Customs 2015: The Smarter Planet strategy for customs administration Sponsor: IBM Canada Ltd
Customs 2015: The Smarter Planet strategy for customs administration
Download Customs 2015: The Smarter Planet strategy for customs administration to find how why modernization of the paper information channel can yield significant benefits and how adopting a Smarter Planet customs strategy works to improve the efficiency and effectiveness of customs operations
Register Now
Share on LinkedIn Share with Google+ Comment on this article