Company says its on-premise and cloud-based analytics software is now faster, easier to use, and better equipped to tackle both structured and unstructured data
The company announced new acceleration technology for its portfolio of big data software at its Information on Demand conference in Las Vegas, including a new IBM Digital Analytics Accelerator aimed at chief marketing officers. Based on Netezza (analytics software) and Unica (marketing software) technology, the new offering can derive insight from web traffic, customer emails and social media to run more efficient marketing campaigns.
Short-running queries can be run locally on DB2 for zOS, but when the data starts to grow to millions of rows, it will automatically be routed to a Netezza box, he said.
The result, he said, is getting results “up to 2000 times faster than doing the same thing on zOS and of course, at a fraction of the cost.”Related Download
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