Being on the social networking site is a good way to show potential employees what your organization can do. Here’s a primer on how to do it
Whether you operate a multilocation business with a well-known name in your industry or work as a lone professional, a LinkedIn company page is an excellent way to show a community of professionals what you can do, and it’s an opportunity for free advertising that you shouldn’t pass up.
Consider products and services
You can add products and services to your company page under the ‘Products & Services’ tab, but you should add only your most popular items; you may want to send visitors to your website for a closer look. However, don’t ignore this tab entirely (as many companies on LinkedIn do), since it helps prospective clients find and understand your business.
LinkedIn lets you add videos, name a company contact, and insert lots of other details. For example, you could call your service “Sales in Michigan,” and assign the responsible salesperson. The contact needs to have a LinkedIn profile to participate, so encourage your employees to sign up if they haven’t already.
Once you’ve entered a product or service, ‘Recommend’ and ‘Share’ links appear beneath it. Ask loyal customers on LinkedIn if they won’t mind making a recommendation for your company, which will appear along with a link to their profile in the right-hand sidebar of your product or services page.
The ‘Share’ button lets interested people share your products on LinkedIn, or on Twitter if they have added their Twitter account to LinkedIn.
Ask Employees to add the company page to their profiles
Once you’ve created your company page, ask employees to go back and edit their profiles so that the new company page appears. They can do so by clicking Edit Profile and then clicking Edit beside their position at your company; once they start typing the name of the company, they can choose the company page. The benefit for you is that visitors to their profile will be able to click over to your company’s page.
You can add employees responsible for a certain product or service solely from the ‘Products & Services’ tab. These are the only employees that visitors to your page will be able to view, unless they have your employees in their personal LinkedIn network.
Post status updates
You know how you can import your Twitter feed to post to your personal LinkedIn profile? You can’t do that with a company page. Only designated administrators can post on a company page from within LinkedIn. You’re also barred from updating a company LinkedIn page with Hootsuite unless you’re a Hootsuite Enterprise customer, so small to midsize businesses must log in and post directly to their page each time they want to share an update.
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