Gartner to target strategists with new service

Research and advisory firm Gartner Inc. announced Monday the launch of a new service to help business strategists use technology to manage their company’s growth.

Dubbed GartnerG2, the new offering includes such services as determining what business models will drive growth, building market share and adapting to changes in the marketplace. The Stamford, Conn.-based firm launched the service in response to clients’ interest in understanding how technology can fuel business growth, according to a company statement.

About 140 analysts, or one-fifth of the company’s 700 analysts, will focus on the new service, according to a company spokesman. GartnerG2 analysts will work on cross-functional teams in the U.S., Asia, Australia and Europe. Gartner plans to advertise the service widely in October, though it’s available today at its GartnerG2 Web site, said the spokesman.

Gartner’s foray into the new service comes just two months after the firm decided to sell TechRepublic Inc., an online community for IT professionals, to San Francisco-based CNET Networks Inc. In April, the company also announced that it plans to reduce its worldwide staff of 4,700 employees by roughly six per cent in an effort to contain costs.