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There are lots of ways to describe yourself on social media. You can give your job title. You can say who you work for. You can joke around a little bit. Or you can do all of those things and a little bit more.

A good example is Brunico Communciations’ Omri Tinpulver, who manages in Twitter’s limited character set to give enough personal and professional details that it would be easy to strike up a conversation with him, whether in the boardroom or on the golf course:

Humanist, Husband, Father, CIO, Entrepreneur, Photographer, Foodie, Golfer, Torontonian….

On the other hand, some Twitter bios are deliberately short but convey a sense of personal mantra. Take Nabil Harfoush, who spent a long time as a CIO in the health-care space and the Canadian education sector. His Twitter bio shows in just one sentence how he strives to approach his life and work:

Combining boomer’s wisdom with Net-Gen knowledge!

Of all the Canadian CIOs I know of on Twitter, though, Equitable Life of Canada’s Cam Crosbie‘s is probably my favourite:

Cam Crosbie

Be willing to sweep floors. Go further. Don’t take yourself too seriously – laugh a bit! And never, never, never give up.

What other IT leaders are role models for using social media as a personal brand-builder? Share your thoughts in the comments below!