Ferrari tells workers to slam the brakes on email

Italian sports car maker Ferrari S.p.A. has ordered its employees to throttle back on their workplace emailing and resort to old fashion talking instead.

Management’s message to employees could be summarized as: Talk to each other more and write less

The directive to cut down on online communication sent out earlier this week is meant to foster more dialogue between co-workers, according to the Maranello-based automaker.

“Ferrari’s employees will be talking to their colleagues more from today forward,” a message on the company’s Web site announced Wednesday. “To incentivize more efficient and direct communication within the company, the decision has been made to place stricter limits on the number of emails being sent.”

Company higher ups appear to be troubled by the number of cc (carbon copy) emails.

“The injudicious sending of emails with dozens of recipients often on subjects with no relevance to most of the latter is one of the main causes of time wastage and inefficiency in the average working day in business,” the post on the Ferrari web site read.


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From now on, each Ferrari employee will only be able to send the same email to three people in-house.

Ferrari is not the first business to launch a campaign against workplace email and the notion that email has gotten out of hand is not a new one.

Some two years ago, IT services firm Atos Origin, boldly announced its intentions to become a “zero email company” by 2014 to stop what it called “information pollution.”

The company’s chief executive officer Thierry Breton said that volume of emails sent and received at Atos was “unsustainable for business.” He said that tools such as Microsoft Corp.’s collaboration solution Office Communicator was a more appropriate tools for workplace correspondence.

Then there’s also the poll conducted survey firm OnePoll for in 2010 which indicated that 70 per cent of workers sent irrelevant emails or were copied on emails of no interest to them.

The practice of “blasting out emails” to a large group of people just to make sure no one is being left out of the loop has made emailing “counter-productive,” according to Tim Barker, vice-president of EMEA strategy


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