The first recruit of Twitter for its Toronto office is Kirstine Stewart, vice president of the Canadian Broadcasting Corporation’s English-language services, to head the microblogging site’s first Canadian office.
Stewart, 45, will focus on building partnerships with media companies and other brands for the San Francisco, Calif-based social media firm.
Her Twitter profile now reads: Head of Twitter Canada…and no, I don’t know how to get you ‘verified’
She is now social media slouch either, here profile summary shows that Stewart has more than 15,600 tweets, and 12,954 followers.
The high-profile executive, who was appointed to her CBC post in January 2011, is joining Twitter at a time when it is expanding globally and increasingly getting involved in helping businesses develop their social media presence and engage audiences in the social media space. Twitter now claims to have 200 million users. Of that number, 70 per cent are located outside of the United States.
Twitter was founded in 2006. The site has about 400 million monthly visitors. There are about a billion tweets made every 2.5 days on almost any topic.
In an interview with online technology publication Techcrunch.com, Stewart described herself as a “longtime champion of great content.” She said Twitter is doing “incredibly exciting things on that front.”
“I’ve had some of the happiest moments in my life at the CBC and I’ve been honoured to represent such an important name to Canadians,” said in a statement. “I’m proud of what we’ve done together these past seven years. I will miss the CBC family dearly, but I know that even when one leaves the CBC, CBC never really leaves you.”
Hubert Lacroix, president and CEO of CBC/Radio Canada credited Stewart for being “instrumental in establishing CBC as a modern broadcaster.”
Neil McEeaney, general manager for finance and strategy will fill in for Stewart on an interim basis, according to the CBC.