Building the social enterprise
There’s no shortage of social media tools in the market, many of which are targeted specificially at enterprises. But CIOs should have learned by now that buying a tool doesn’t mean it will be used effectively.
 
As Mark Samuels notes in this piece, organizations can be drowned in the hype surrouding social media before the implementation starts. So he turns to the CIO of an insurance corporation with tips on how to ensure a social media project ends up encouraging staff to collaborate instead of collecting dust.
 
 
(Illustration from Shutterstock)
 
Among the lessons is that some tools may already be part of your enterprise. Another is that listening to staff is essential to formulating a social media strategy.
 
Listening: A non-IT tool. Who would have thought?
 


Related Download
The Internet of Things - Finding the Path to Value Sponsor: SAS
The Internet of Things – Finding the Path to Value
Download this IndustryWeek report, which explores the state of IoT technology planning and adoption and looks at the analytical capabilities of manufacturers, and what some industrial businesses leaders are doing to outpace their competitors when it comes to the use of analytics.
Register Now