There’s no shortage of social media tools in the market, many of which are targeted specificially at enterprises. But CIOs should have learned by now that buying a tool doesn’t mean it will be used effectively.
As Mark Samuels notes in this piece, organizations can be drowned in the hype surrouding social media before the implementation starts. So he turns to the CIO of an insurance corporation with tips on how to ensure a social media project ends up encouraging staff to collaborate instead of collecting dust.
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Among the lessons is that some tools may already be part of your enterprise. Another is that listening to staff is essential to formulating a social media strategy.
Listening: A non-IT tool. Who would have thought?