BMW has a blast with its retailers

BMW Canada Inc. in Whitby, Ont., is using the Internet to boost customer convenience. The company has partnered with Toronto-based Internet business solutions provider Blast Radius, to introduce two Internet-based tools to allow BMW retailers to create their own Web sites and obtain qualified prospect information more efficiently through the company’s corporate site.

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Jim Love, Chief Content Officer, IT World Canada

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The online resource for Canadian Information Technology professionals.

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