Big data could helps airlines take flight

The promise of massaging big data to help organizations get better insight into their operations has taken hold. And among the industries that have huge stocks of data is the airline sector — think of the thousands of names, credit card numbers, hotel and flight information collected hourly. But combine that with analyzing social media posts and you could get big savings.
 
Which is why the Sabre reservation system hopes mining all that information could help its airline, travel agent and hotel subscribers do a better job. This piece from TechRepublic gives a peek at what it has in mind. 
 
 
As writer Nick Heath reports, Sabre’s research and development lab has built a social-media analytics application that would allow airlines to spot the probable disruption of flights by hurricanes faster than current systems do. How? By searching Twitter and Facebook posts for mentions of hurricanes and combining that information with weather-service forecasts.
 
The problem with many social media posts is they can be unreliable, filled with gossip, speculation and a few ounces of revenge. But chatter about weather should be relatively reliable. We’ll see if this venture gets off the ground.
 
 

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including ITBusiness.ca and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@] soloreporter.com

Featured Articles

Cybersecurity in 2024: Priorities and challenges for Canadian organizations 

By Derek Manky As predictions for 2024 point to the continued expansion...

Survey shows generative AI is a top priority for Canadian corporate leaders.

Leaders are devoting significant budget to generative AI for 2024 Canadian corporate...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now