Bell Media and Twitter ink deal on joint social media analytics research
Bell Media and micro blogging site Twitter yesterday announced a partnership that will involve research and analytics initiatives around social media and television viewing.
“We are committed to measuring, sharing and applying knowledge from passionate social conversations to help our advertisers’ brand campaigns become more effective,” said Kevin Crull, president of Bell Media said in statement. “Our content drives engagement, and Twitter ‘amplifies’ the conversation.”
Bell Media also said it will employ AMPLIFY, Twitters branded, in-stream video tool that enables broadcasters to compliment on-air content with timely in-tweet video clips.
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