Bell Media and micro blogging site Twitter yesterday announced a partnership that will involve research and analytics initiatives around social media and television viewing.
“We are committed to measuring, sharing and applying knowledge from passionate social conversations to help our advertisers’ brand campaigns become more effective,” said Kevin Crull, president of Bell Media said in statement. “Our content drives engagement, and Twitter ‘amplifies’ the conversation.”
Bell Media also said it will employ AMPLIFY, Twitters branded, in-stream video tool that enables broadcasters to compliment on-air content with timely in-tweet video clips.
Seven steps to software security
After a decade of news detailing countless successful cyber-attacks, it's hard to imagine a corporation not understanding they need a software security solution. Unlike implementing software quality assurance, the processes that go into making applications more secure are still relatively immature. As well, ownership for the security of software in an organization is not always consistent or clear.