Bell Media and micro blogging site Twitter yesterday announced a partnership that will involve research and analytics initiatives around social media and television viewing.
“We are committed to measuring, sharing and applying knowledge from passionate social conversations to help our advertisers’ brand campaigns become more effective,” said Kevin Crull, president of Bell Media said in statement. “Our content drives engagement, and Twitter ‘amplifies’ the conversation.”
Bell Media also said it will employ AMPLIFY, Twitters branded, in-stream video tool that enables broadcasters to compliment on-air content with timely in-tweet video clips.
A New Application Development Approach for Today’s Speed of Business
As IT departments’ lists of backlogged application development projects keep growing, so does the speed of new development requests from line-of-business personnel. For many IT departments, the speed of business can’t be met under current practices. This inability to keep pace with critical development requests, supporting timely strategy modifications, seriously impacts an enterprise’s profitability.