Avaya taps into Philippine-based ISVs

Avaya Inc. is looking to tap into Philippine-based application developers to create vertical solutions for some of its new products, including its one-X line of SIP (Session Initiated Protocol)-based IP telephony solutions.

As part of its ASEAN roadshow, the company gave a preview of its one-X products during a local briefing, including one-X Quick Edition that resulted from Avaya’s acquisition last year of Nimcat Networks, which makes peer-to-peer communications software.

One-X Quick Edition can connect up to 20 SIP-based IP phones and does not require a central server or a PBX. It also has a mobile edition that works on Nokia S60 smart phones and allows users to be accessible via a single number and voicemail system.

Avaya introduced one-X during the recently held VoiceCon Spring 2006 in the U.S. Targeted at the SMB (small and medium-sized businesses) market, the company announced one-X products will be available locally second half of 2006.

“These products are crucial to the ASEAN market,” said Rosemary Durand, Avaya’s regional director for product management in Asia Pacific.

The company also announced DevConnect, a program that taps into local independent software vendors (ISVs) to develop solutions for vertical segments such as call centres, manufacturing and financial services.

In the Philippines, Avaya has a significant installed base in the contact centre market. With one-X, the local office is looking to address other markets as well.

“Local ISVs can help in back-end integration of business applications like Oracle or SAP with our one-X products,” said Ed Doctolero, Avaya Philippines country manager.

Avaya has three ISV partners in the Philippines. These partners developed CRM (customer relationship management) applications running on Avaya products, said Doctolero.