ARM is positioning its new Cortex A-12 processor for the mid-range smart phone and wearable devices market
British chip maker ARM Holdings is matching rival Intel Corp.’s recent overhaul of its Atom processor with the release of a new processor aims at the smart phone and wearable device market.
Speaking at the Computex 2013 trade show in Taipei today, Drew said the mid-range smart phone category ARM is aiming for is expected to ship half a billion devices a year by 2015. He is also banking on the ranks of wearable devices to swell in the next few years.
Intel, last month announced a new push into the tablet and smart phone market with a revamped line of Atom mobile processors. The company’s products are now installed in mid-market devices being targeted by ARM.
Drew, however, said ARM is “not slowing down.”
He said the Cortex A-12 will be capable of 40 per cent more performance compared to its predecessor the Cortex A-9, using the same amount of energy.
Drew expects the Cortex A-12 to be in devices by 2014.
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