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Slump in profit margins is not keeping Dell Inc. from ramping up hiring at its call centre facilities in Ottawa and Edmonton.
But industry analysts say the Round Rock, Texas-based computer company should concentrate on cutting costs and revamping its core offerings.
Susan Sheskey, vice-president and chief information officer for Dell, said the company would be recruiting as many as 1,000 new employees for the Ottawa centre and would hire several hundred more workers at the Edmonton facility by fall this year.
Michael Jaillet, the site director for Dell's Ottawa site said the new hires would increase the workforce to about 1,400 employees in the country's capital. The Edmonton site would eventually have about 1,200 employees by the end of 2006, she said.
The new hires would include customer service and sales personnel as well as technical support worker, Jaillet said.
Sheskey said the ramp-up was part of the company's global strategy that also included increased investment in IT services.
"Canada is very important to Dell. That's the location where we innovate and launch products and services," said Sheskey.
IT service is where Dell is able to deliver the "enhanced customer experience" that differentiates the company from other computer makers, said Sheskey.
"It is where we are investing strategically to build for Dell's future in the long term."
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