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EMC targets cloud providers with Atmos

Designed for Web 2.0, media and ISPs with petabytes of storage, the combined offering is available in three versions. Find out how this will help cloud providers make money

EMC Corp. announced on Monday a product that combines servers, disk drives and software for service providers wanting to offer different grades of cloud storage services.

Atmos, which is designed for organizations storing petabytes of content, is available now and is being used by Internet service providers, Web 2.0, media and entertainment companies, said Rob Lunney EMC’s director for western Canada.

Available in three configurations, Atmos uses metadata to stream content and manage it based on policies designed by users. The WS1-120 has eight servers and eight disk enclosures in a 40U cabinet, with a total of 120 TB. The WS1-240 has 16 servers and 16 disk enclosures, with a total of 240 TB, while the WS1-360 has six servers and 24 disk enclosures.

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“You’re going to build a configuration that’s going to best meet the service level that you’re providing,” Lunney said. “If you wanted as much capacity as possible in as dense a footprint as possible, you would select a 360 TB configuration. It would have a lower server to storage ratio.”

On the other hand, a company wanting to provide higher levels of service would purchase a configuration with less storage but more servers. With its policy-based management, EMC said companies can offer better services for higher prices.

“If you were pulling down a television program, for example, free (of charge), then there may be one copy centralized in a data centre in the United States,” Lunney said. “If you were a European user on the free subscription service, you may not get the best level of service. It may take longer, there may be some jitter, because you’re pulling it down from North America.”

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