Main < White Paper Library < More TopicsData Management: Foundation for a 360-degree Customer View

Data Management: Foundation for a 360-degree Customer View

4/16/2012
Provided by: Pitney Bowes
A 360° view of customers—gained by effective data management—allows businesses to target products and services more precisely, acquire more profitable customers, reduce marketing costs, improve customer satisfaction and maximize lifetime value.
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Data Management: Foundation for a 360-degree Customer View


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