Until recently, Hewlett-Packard was the world’s biggest PC manufacturer. Word that it was overtaken by Lenovo in the third quarter came as the U.S. firm is in the middle of overhauling its strategy. What does its future look like?
HP has been in somewhat of a state of upheaval since August, 2011 when CEO Leo Apotheker announced a US$10 billion deal for a British infrastructure software vendor and raise the possibility of spinning off the PC division. Stock markets trembled and Apotheker was soon replaced by HP board member and former eBay head Meg Whitman.
In the interview Bradley said Apotheker’s tenure “created an enormous amount of challenge with customers.”
HP doesn’t necessarily have control over its future. According to Gartner, worldwide PC shipments dropped 8.3 per cent in the last quarter compared to the same period in 2011, although some buyers may have been waiting for the release of machines with Windows 8.
Lenovo shipped just over 13.7 million PCs (not including tablets) in that three-month period, slightly ahead of HP’s 13.5 million. Dell was third with 9.2 million, followed by Acer Group and Asus. All but Lenovo suffered declines compared to the same period in 2011.
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